FucoTHIN | The 7 Year Journey of Creating FucoTHIN | Clinical Human Trials and Proof That FucoTHIN works!

Garden of Life and its founder Jordan Rubin are no strangers to top selling products. The Primal Defense brand of probiotics and the Perfect Food brand of green foods are both #1 in sales in the industry. Garden of Life has long been positioned as the premier manufacturer of quality whole food supplements.

Which is precisely why they have never launched a fat burner supplement until now, as Jordan Rubin himself weighs in:

"For the past 7 years I have resisted completely the urge to launch a fat burning product. I have researched all of the ingredients used in these products and frankly I found that they didn't meet my standards or the standards of the doctors and scientists that I collaborate with.

While the market for weight management products blew up I was happy to not be a part of it. I felt that most of the products were unsafe (and indeed products containing ephedra proved to be deadly) or ineffective.

In fact we even went a step further with fucoTHIN.

Most manufacturers would have launched this product without any human clinical studies.

After all there are laboratory studies that prove the method by which fucoxanthin works.

Why not make the product available and start seeing returns on the seven year time investment?

For me the answer comes from our competition.

The trail of weight management products is littered with broken promises.

If I was going to put Garden of Life and my name behind a fat burner, I needed more than just animal studies done in a lab.

I needed human clinical trials.

This is of course a gigantic risk.

After seven years of development, what if you take the product to clinical trials and it doesn't prove effective?

What if the lab results aren't mirrored in humans? All the time and money spent on development would be wasted. This is the reason so many of our competitors don't perform the human clinical trials. They are afraid of the results.

At the end of the day though, you only have your name. People need to trust that name.

If fucoTHIN failed in human clinical studies so be it. We decided to put fucoTHIN to the test."

Thankfully fucoTHIN far exceeded all expectations